The United Republic of Tanzania

RURAL WATER SUPPLY AND SANITATION AGENCY

"Maji Bombani"

Public Relations and Marketing Unit

This Unit performs the following functions:-

i)

Develop and implement Agency’s Public Relations Policy;

ii)

Raise public awareness on rural communities in sanitation, hygiene education; and protection and conservation of water sources;

iii)

Foster cooperation between the Agency with local and international organizations;

iv)

Develop and implement market strategy and plans;

v)

Coordinate Agency’s advertisement to the public regarding its operations;

vi)

Conduct publicity program for promotion of RUWASA image;

vii)

Update Agency information on the website and link the Agency on social media regarding quarries;

viii)

Prepare Communication Strategy and Framework for RUWASA;

ix)

Exploit Information and Communication Technologies to improve RUWASA visibility and access vide the social media;

x)

Prepare various media and press briefings in multi-media format;

xi)

Promote community participation and public education regarding water supply and sanitation services in collaboration with partners and stakeholders;

xii)

Coordinate preparation, production and dissemination of brochures, articles and newsletters to the Public;

xiii)

Develop and implement market plans and strategy;

xiv

Conduct market surveys;

xv)

Evaluate marketing activities and recommend improvements;

xvi)

Prepare materials for promoting RUWASA business; and

xvii)

Coordinate Press Briefings